Online retailers caught using ?discriminatory? practices to target shopping discounts

With online shopping on the rise every year, it?s no surprise retailers are resorting to sketchy tactics to decide how to dole out discounts. According to the The Wall Street Journal?s�research, online retailers including Staples, Orbitz and Home Depot are all guilty of using ?discriminatory? information such as location and income to decide how much of a discount an online shopper will receive. Using Staples as a guinea pig, the WSJ�discovered that its online website showed higher prices 86% of the time when a ?zip code actually had a brick-and-mortar Staples store in it, but was also far from a competitor?s store.? The WSJ reports Staples is targeting as many as three different prices based on a user?s zip code

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