Study says half of Americans are unimpressed with Kindle Fire HD, more interested in iPad mini

Consumers aren?t nearly excited about Amazon?s (AMZN) latest tablet as they were for the original. The Kindle Fire was the first tablet aside from the iPad that saw widespread success, capturing 14% of the tablet market in its debut quarter. The Kindle Fire HD doesn?t seem to have the same effect on consumers, though. According to a study conducted by CouponCodes4U, nearly half, or 45%, of those polled are ?unimpressed? with the Fire HD. In addition, 54% of respondents said they would opt for an iPad mini instead of Amazon?s tablet. The majority of those who were interested in the Fire HD liked the competitive and affordable price, while 27% said they enjoyed Amazon?s content library and 13% were intrigued

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