Suddenly, Facebook's Advertising Problem Is a Problem

Less than a week before Facebook starts its IPO roadshow on Monday, advertisers have started to figure out that Facebook's ad strategy isn't all that strategic.�The social network has used its huge 800 million-strong audience to lure advertisers, but these companies want more than the feeling that "engagement," "sponsored posts" and "likes" work. They want metrics and results -- something Facebook can't and doesn't measure. And that's becoming clearer to advertisers, who have started questioning Facebook's ability to bring in customers. ...

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