Following their major database breach, Zappos leadership is doing the right thing by what seems to be quickly and clearly communicating what data was accessed and what was not - there are no unexplained delays or confusion on their part about the event. It's like another Aurora moment in my book, when Google extraordinarily opened up about their breach while the other 30-odd Aurora-breached major corporations did the opposite, aggressively maintaining NDA's to hide their Aurora incidents and hide their heads in the sand. Zappos reset 24 million customers' passwords and emailed all of them about the problem last night.
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