This week I attended the Gartner Symposium in Barcelona. The event is for IT leaders and executives, held in a magnificent venue and superbly organized.
Having the chance of giving a talk there, I wondered what kind of message should I give to such attendees. These people lead big companies and get regular reports from the best analyst in the world. During the conference basically they will get tons of information, and I wanted my message to remain in their minds, so I decided to go for a practical approach.
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