31 Ekim 2011 Pazartesi

Are "Offerwalls" siphoning your personal information?

A relatively new development in app advertising has a concerning feature. It leeches much of the same information that many Android Trojans also steal. Through an app promotion campaign, a new feature called “offerwalls” are used by Pay Per Install (PPI) services to promise further adoption and revenue for app developers. But what is the real danger? It is found in the way these services uniquely identify users and the information they collect.

What is Pay Per Install?

Pay Per install within the Android App world, is a service offered by specialized advertisers to app developers with the intention of further exposing their apps to a larger audience. Many services exist, such as Tapjoy and Everbadge, which, in the latter case, promises to increase app revenue by “50-400%”. These sites use a particular method of tracking users. App developers need to enable this tracking somehow. In most cases, an SDK (software development kit) must be installed. Tracking code is added to the developer’s application, and that code is supplied by the PPI site.

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